UPM Raflatac, a global supplier of pressure sensitive labels, has launched the new Pressure Sensitive Labels 101 online course that it developed in partnership with The Packaging School. The new course will be demonstrated throughout Pack Expo International 2018 in Chicago at UPM Raflatac’s booth.

Pressure sensitive labels play an essential role in the packaging value chain – they enable brands to stand out among the competition on the shelf and convey vital, sometimes lifesaving information. How much do you really know about the innovative technology that goes into developing these labels? By taking Pressure Sensitive Labels 101, users will learn first-hand the essentials of the world’s leading label type.

Developed and taught by UPM Raflatac’s experts, the Pressure Sensitive Labels 101 course includes an overview of the global pressure sensitive labels market, decoration technologies and market share, label construction, press converting, end use application, performance testing and much more. Once you complete the course at your own pace, you will be equipped with the expertise and recognition to grow your business through operational efficiency, brand impact and sales, the company says.

“The Packaging School’s mission is to provide accessible and applicable education on packaging to a global audience and pressure sensitive labels are a highly relevant subject that professionals absolutely need to understand,” says Julie Rice, academic director, The Packaging School. “In search of a trusted source of expertise, The Packaging School partnered with UPM Raflatac to create this first-of-its-kind online course. We are excited to share this essential information about the pressure sensitive label value chain so that everyone can make smarter decisions about their packaging.”

“UPM Raflatac has set forth the ambitious goal of labeling a smarter future, and at the very core of this promise is education enabling subject matter expertise,” adds Fernando Giron, global marketing manager, Films, UPM Raflatac. “We could not think of better partners than The Packaging School to develop the innovative Pressure Sensitive Labels 101 course. I encourage every brand owner, designer, converter and printer to enroll in this course so they can find the inspiration needed to grow their business.”